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Qatar Airways commissioned an interactive experience for a Microsoft Surface table, to sit in premium spaces such as lounges and event stands. It was meant to let a traveller explore what the airline offers, the fleet, the route network, the cabins, the lounges, the five-star service story, at their own pace and in their own time. The table would be used by people from either side of it, often more than one at once, reaching in with their hands. There is no login, no keyboard, no single orientation. It also had to work fully in English and in Arabic, which reverses reading order and layout rather than just swapping words.

The real problem was making a premium brand feel explorable rather than presented. The content is polished marketing material. On a shared surface it had to become something a person could open, turn over and follow a thread through, in whichever language they read.

Origin built the experience as a set of things to open rather than a presentation to sit through, and treated the two languages as equal from the first sketch.

Both languages are first-class. The layout is built to work in either reading direction, not mirrored as an afterthought, so the Arabic experience is as considered as the English one.

Portals, not slides. Fleet, network, cabins and lounges are circular openings on the surface that a person pulls towards themselves and expands.

Any seat, any hands. Content rotates and moves to face whoever is exploring it, and the surface accepts several touches at once.

Depth on demand. Each topic opens from a single image to photography, detail and story only as far as the person wants to go.

A Qatar Airways Surface experience where a traveller explores the airline by opening portals on the table: the fleet and a signature aircraft, the route network on a map, the cabin classes, the airport lounges, and the wider five-star service story. Everything rotates to face the person using it, several people can explore at once, and the whole experience runs in English and Arabic.

The visual treatment matched the airline's premium identity while keeping the interaction tactile, so the table read as something to touch and explore rather than a screen playing at you.

Qatar Airways had a self-directed brand experience for its premium spaces, one that drew people in at events and gave lounge visitors something to explore without needing a host, in the language they read.

Without it, telling the airline's story in person would have relied on printed material and staff availability, reaching one person at a time and defaulting to English.